Why Astra Does More of the Work Than Fullpath
Fullpath gives you a customer data platform, AI agents and an ad engine. Astra and the DD1 team run your ads, SEO, website, listings and creative for one flat monthly price.
$3,000 per rooftop per month
Month to month
the short version
Fullpath gives you tools. Astra does the work.
Fullpath, owned by Cox Automotive since June 2026, is built around a customer data platform with AI agents layered on top, plus an AI ad product that builds, launches and adjusts campaigns. Its published materials don't list SEO, website management, business listings or organic social. Astra runs all of those along with your advertising, at $3,000 per rooftop per month, month to month.
Fullpath details from Fullpath's and Cox Automotive's public websites as of October 2026.
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an honest comparison
Where each one fits
Fullpath
Where Fullpath is strong
- A mature customer data platform with 200+ integrations across CRMs and DMSs.
- An ad engine that builds campaigns from your inventory and offer feeds.
- OEM program listings with Stellantis, GM, Subaru, Honda, Nissan and others, and a Customer Success Manager on every account.
- For stores that use both VinSolutions and Fullpath, Cox is embedding Fullpath's CDP inside VinSolutions, rolling out through the end of 2026.
Astra
Where Astra is different
- The whole program, not a toolkit. Ads are one piece. Astra and the DD1 team also handle SEO, website changes, every business profile and creative.
- One published price. No demo needed to learn what it costs.
- No marketplace or CRM to sell you. Fullpath's parent also owns Autotrader, Kelley Blue Book and VinSolutions. DD1 has nothing else on the shelf.
- Your data stays yours. Download it or delete it any time. We never resell it.
Which one fits your store
Choose Fullpath if
You want a CDP and AI tools your own team or agency operates, especially inside a VinSolutions store.
Choose Astra if
You want the digital work done without hiring anyone to run the tools.
Sources, checked October 2026: Cox completes Fullpath acquisition, VinSolutions embeds Fullpath, Cox Automotive brands, Fullpath, Fullpath digital advertising, Fullpath AI agents, Fullpath OEM programs, Fullpath website tools.
Common questions
Fullpath and Astra: common questions
Who owns Fullpath?
Cox Automotive. It announced the acquisition in April 2026 and closed it on June 1, 2026. Cox says the same team, products and service levels remain in place.
Does Fullpath run ads for dealers?
Yes. Its AI builds and launches campaigns and adjusts budgets and targeting, with the dealer choosing which campaigns to run.
How much does Fullpath cost?
Fullpath doesn't publish pricing; every page leads to a demo request.
Is Astra a CDP?
No. Astra is an AI co-worker that runs your digital marketing, with Control Center holding your data underneath it.
Your dealership, finally running on true intelligence.
Astra and the DD1 team run your ads, SEO, website, listings and creative for one flat price per rooftop. Month to month, and your data stays yours.
