The only AI built to run your dealership's digital presence. Meet Astra.
Astra is the marketing intelligence layer inside Dealer Data One. It runs your campaign analysis, reads performance in real time, and surfaces the trend weeks before it shows up in your month-end numbers.
Included with Control Center
No Setup Required
Inside Control Center
Under the hood: a closer look at how Astra works for you
Data Management
Centralize Your Data
Bring all your data into one powerful platform for real-time monitoring and instant alerts, making your decision-making effortless and informed.
Forecasting
Predictive Analytics for Smarter Decisions
Eliminate guesswork using AI-powered forecasting that delivers actionable insights to drive your dealership’s future success.
Flexibility
Fully Customizable Dashboards
Download, email, embed, and seamlessly share insights with anyone, anywhere—ensuring your data always works for you.
Grow and Improve
Industry Benchmarking
Benchmark your dealership’s performance against industry peers to easily identify opportunities for growth and improvement.
See what Astra discovers in your dealership
Connect your dealership's data sources and Astra starts working immediately — no manual configuration, no waiting for a report to run.
how it works
Astra works autonomously across your entire dealership
intelligence
Proactive, Not Reactive.
Astra reads your marketing performance, lead quality, and spend patterns as they move — so your team is acting on a trend while it's still forming, not explaining it after the month closes.
automation
From Insight to Action.
Astra doesn’t just surface data — it takes autonomous action. Flag underperforming campaigns, reprioritize leads, and generate daily briefings with zero manual effort from your team.
functions
Your Dealership Data, Fully Integrated
01
Autonomous Marketing Analysis
Astra continuously audits your Google, Facebook, and VDP advertising — tracking what’s driving floor traffic and what’s wasting spend, around the clock.
Every morning you receive an AI-written performance summary with specific recommendations — automatically, without lifting a finger.
02
AI Lead Scoring & Prioritization
Every inbound lead is scored in real time by Astra — ranked by purchase intent, source quality, and behavioral signals unique to your store.
Your team knows which leads to call first, so high-intent buyers aren't sitting in a queue while someone works the list top to bottom.
03
Inventory Intelligence & Optimization
Astra tracks your inventory aging, floor plan carrying costs, and market velocity — surfacing every vehicle that needs pricing action or promotion before it costs you gross.
Stop losing margin on aged units. Astra tells you exactly what to move, when, and why.
04
Real-Time Anomaly Detection
When website traffic craters, lead volume spikes unexpectedly, or an ad source goes dark — Astra flags it the moment it happens, not at the end of the month.
Most problems reach you before they reach a customer. Astra catches the drop while there's still time in the month to fix it.
05
AI-Generated Daily Briefings
Every morning Astra delivers a concise intelligence report: what changed overnight, what needs your attention today, and what trends are developing across your store.
Less time in spreadsheets and dashboards. Walk onto the floor already knowing exactly what needs to happen today.
06
Trend Analysis & Early Signals
Astra benchmarks your performance against regional market trends — by model, trim, price band, and competitive set — so you always know where you stand.
Know exactly where you’re winning deals and where you’re leaving gross on the table compared to the market.
07
Agentic Task Execution
Astra doesn’t just surface insights — it takes action. Flag underperforming campaigns, trigger pricing adjustments, and create follow-up tasks automatically.
The first truly agentic AI for automotive dealerships — moving from analysis to execution without waiting to be told.
Common questions
What Astra does, and what it doesn't
What does Astra do without being asked?
It reads campaign performance, spend patterns, lead quality and listing health continuously. When something crosses a threshold — a source goes dark, spend climbs without conversions, a trend starts bending the wrong way — it surfaces the finding with the data behind it and a recommended action. The morning briefing arrives whether or not anyone logs in, which is the entire point.
Does Astra talk to my customers?
Astra's work is campaigns, budgets, listings and reporting — not individual customer conversations. If you're also evaluating vendors whose AI messages customers directly, that's a different product category carrying a different risk profile, and it's worth keeping the two separate while you compare.
How is this different from the AI in my CRM or website provider?
Most of those are scoped to one system's data — the CRM's AI sees the CRM, the website provider's AI sees the website. Astra reasons across the whole set at once: ad platforms, website, DMS, inventory, listings and reputation. The difference shows up in the questions it can answer, not in the interface.
What's the difference between reporting AI and agentic AI?
Reporting AI produces an insight and waits for a person to act on it. Agentic AI takes the action, or queues it for approval. The marketing language around both is nearly identical, which is why the useful question to ask any vendor is simply: show me something the system did without a human asking it to.
What happens when Astra gets something wrong?
Every recommendation carries the underlying data, so your team can check the reasoning instead of taking it on faith. Actions that change spend or campaign structure can require approval before they run. And it's worth weighing the two failure modes honestly: a flagged anomaly that turns out to be nothing costs you a minute, while the anomaly nobody noticed for three weeks costs considerably more.
Is Astra an add-on?
No. Astra is included with Control Center at $1,500 per rooftop per month. There is no separate AI license, no per-seat charge, and no usage metering.
Your dealership, finally running on true intelligence.
Astra connects to your DMS, CRM, and ad platforms overnight — then delivers a complete picture of what's working and what needs attention. No dashboards to check. No reports to run. Just clear, actionable intelligence waiting for your team every morning.
