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Business
The Dealership That Never Needed a Platform: The Comprehensive History of Till's Garage Chevrolet in Bellevue, Iowa, 112 Years Later
A Chevrolet dealer in Bellevue, Iowa with no Core Web Vitals score led to a story worth telling: five generations, a 1914 newspaper ad, a 1931 Pontiac, and a custom website built by a local shop.
We mapped every franchise car dealership in the United States — and made it public. Here's why, and what we're building on top of it.
AI Overviews now appear on roughly 47% of searches and can cut organic click-through by 34-65% even when your position never moves. That breaks the assumption behind most dealership SEO reporting. Here's which searches lose the most, and how to tell whether your traffic drop is the SERP or your site.
Published research puts organic at more than half of dealership website traffic and as little as 7% of the marketing budget. Our own cohort data shows organic feeding high-intent shoppers at 2.2x baseline, with Google Business Profile at 2.8x. Here's what that gap costs and how to measure yours.
A sorting rule for dealership marketing automation: automate what's repetitive and verifiable, gate what costs money, and never automate what needs context the system can't see.
We monitored 1,300 dealership websites for three months. The fastest stores in each region held 12.3% more keywords in Google's top three. Here's how to diagnose and fix dealer site speed.
Stop babysitting your digital presence. Let Astra run it.
Missed VDP traffic. Dead search rankings. Ad spend on the wrong mix. A reputation issue growing undetected. These aren't surprises — they're patterns Astra catches in real time, surfaces with context, and hands you a clear path forward. Not a report. A directive.
