Our blog where we rant about things
Published research puts organic at more than half of dealership website traffic and as little as 7% of the marketing budget. Our own cohort data shows organic feeding high-intent shoppers at 2.2x baseline, with Google Business Profile at 2.8x. Here's what that gap costs and how to measure yours.
A sorting rule for dealership marketing automation: automate what's repetitive and verifiable, gate what costs money, and never automate what needs context the system can't see.
We monitored 1,300 dealership websites for three months. The fastest stores in each region held 12.3% more keywords in Google's top three. Here's how to diagnose and fix dealer site speed.
A category map of dealership AI: conversational lead response, customer data platforms, merchandising, CRM-native AI, and agentic operations management — with the real players in each and how to tell which one you actually need.
Ten questions that separate real dealership AI from a rebranded chat box — with what a good answer and a bad answer sound like for each. Use them on us too.
CRM data decays because entry competes with selling, status fields are set by hand and never unset, and the DMS knows things the CRM never hears about. Here's what actually helps.
Stop babysitting your digital presence. Let Astra run it.
Missed VDP traffic. Dead search rankings. Ad spend on the wrong mix. A reputation issue growing undetected. These aren't surprises — they're patterns Astra catches in real time, surfaces with context, and hands you a clear path forward. Not a report. A directive.
