Control Center by Dealer Data One
One governed data layer for your entire store. Your DMS, CRM, ad platforms, and website data unified into a single live record — owned outright by your dealership.
You Own Your Data
No Rip-and-Replace
Inside Control Center
Under the hood: a closer look at how Astra works for you
Data Management
Centralize Your Data
Bring all your data into one powerful platform for real-time monitoring and instant alerts, making your decision-making effortless and informed.
Forecasting
Predictive Analytics for Smarter Decisions
Eliminate guesswork using AI-powered forecasting that delivers actionable insights to drive your dealership’s future success.
Flexibility
Fully Customizable Dashboards
Download, email, embed, and seamlessly share insights with anyone, anywhere—ensuring your data always works for you.
Grow and Improve
Industry Benchmarking
Benchmark your dealership’s performance against industry peers to easily identify opportunities for growth and improvement.
Start Building Your Dealership's Data Layer
Your integrations start getting built the day you sign. No pilot purgatory, no discovery phase billed by the hour — connections begin coming online while onboarding is still underway.
Key Benefits
Functions and Advantages: Seamless Integration and Unmatched Flexibility
Ownership
Your Data Stays Yours. Always.
Every record DD1 ingests belongs to your dealership. We never resell it, never pool it into an anonymized data product, and never hold it hostage. Leave whenever you like and take the full history with you.
Unification
One System of Record, Always Current.
DD1 consolidates your DMS, CRM, ad platforms, and website data into one live source — so Astra reasons across all of it instead of one silo at a time.
functions
Seven Things Astra Handles Without Being Asked
01
Sales Pacing That Flags the Gap Early
See exactly where your dealership stands against monthly targets at any moment — units sold, gross per unit, and pace-to-goal across every department.
Astra doesn't wait for you to check. When pace slips far enough to put the month at risk, it says so — and names the department driving the gap.
02
Inventory Aging That Names the Units to Move
See every vehicle on your lot with its age, floor plan carrying cost per day, and time-to-breakeven — all in one live view.
Astra surfaces the units crossing breakeven and recommends which to reprice or promote this week, before carrying cost eats the gross.
03
Astra's Prioritized Action Feed
Astra continuously analyzes your unified data and surfaces prioritized recommendations directly inside your Control Center.
Ad spend anomalies, lead scoring shifts, inventory alerts, website drops — each arrives with the context behind it and the specific action to take.
04
Lead Sources Ranked by Deals Closed
Track every lead by source, conversion rate, response time, and outcome — across your CRM, website, and third-party providers.
Astra flags the sources burning budget without producing deals, and tells you what reallocating would be worth before your next spend decision.
05
Ad Spend Measured Against Units Sold
See your total advertising investment alongside actual units sold, cost per sale, and ROI broken down by channel and campaign.
Every channel is tied to units sold and cost per sale, so the reallocation decision is already made by the time you sit down with your rep.
06
Floor Plan Cost, Caught Before It Compounds
Monitor your total floor plan interest accrual in real time — broken down by vehicle, lender, age band, and department.
When a unit's carrying cost crosses the threshold you set, Astra raises it — with days held, accrued interest, and the recommended move.
07
Broken Data Feeds Caught Automatically
The Control Center shows live status for every connected data source — DMS, CRM, marketing platforms, and website analytics providers.
A stale feed or dropped connection is caught and escalated on its own, so nobody makes a call on numbers that quietly stopped updating.
Common questions
Control Center, answered plainly
What does Control Center actually connect to?
Your DMS and CRM, your ad platforms, GA4 and Search Console, your website provider, and your business profiles. Every connection reports its own health, so a stale feed surfaces as a problem instead of quietly skewing a number nobody questions.
Do I have to replace my DMS or CRM?
No. Control Center reads the systems you already run. Nothing is migrated, nothing is switched off, and your team keeps working exactly where they work today. It sits alongside your stack rather than replacing any part of it.
Who owns the data?
You do. Every record belongs to your dealership.
We don't resell it, we don't pool it into an anonymized data product, and you can export the full history whenever you want — including on the way out the door. Ask any vendor you're evaluating to put that in writing.
How is this different from the reporting already in my DMS?
Your DMS knows what sold. Your CRM knows what was worked. Your website provider knows what was browsed. None of them join up, which is why the monthly meeting so often turns into reconciling three numbers that should already match. Control Center is that join — one record per customer, per vehicle, per dollar spent.
Can I get cost per sale by source, not just cost per lead?
Yes, and it's the main reason the DMS connection matters. Lead volume is where most dealer reporting stops, and it's the number that misleads most — a source can produce plenty of leads and almost no deliveries while looking healthy the entire time. Tying spend through to delivered units requires reading the DMS, which is the join most tools never make.
What does it cost?
$1,500 per rooftop per month for Control Center with Astra included. Multi-rooftop groups receive tiered volume rates. No add-ons, no per-user licenses, and no integration or connection fees.
Unlock Your Data’s Potential Today
Your data is already telling you where the money is leaking. Put something in place that acts on it — before another month closes on the same problems.
