Latest Post and Insights

The dealerships making $1M+ in additional annual profit aren't doing anything magical. They're just doing weekly what you're planning to do "when you have time."Make time this week. Your process—and your profit—will thank you.

Dealers love blaming leads. "Too much Internet garbage," "Price shoppers," "Just looking." But here's the uncomfortable truth: your competitors are closing 20-25% from the same lead sources you're getting 12% from.

"I can tell when someone's a buyer." Every sales manager has said it. And every sales manager has been wrong—repeatedly. Your gut isn't lying to you, but it's also not optimized for modern sales environments where data reveals truths intuition misses.

Process optimization isn't sexy. It won't excite your salespeople or impress at the dealer 20 group. But it will add $500K-$1M to your bottom line in the next 12 months.The choice is yours. Keep leaking profit or plug the holes. Start measuring this week.

Your sales process isn't just about internal efficiency—it's the customer experience. Every unnecessary step, every delayed response, every time a prospect has to repeat information creates friction that costs you deals and damages your reputation.

Every dealership manager knows the pain of month-end scrambles. Your team is working overtime, leads are piling up, and somehow you're still not hitting targets. The culprit? Inefficient processes that waste your most valuable resource—your salespeople's time.

Discover the floor plan financing strategy that top-performing dealerships use to reduce carrying costs by 30% while improving cash flow and profitability.

Over the past several months, we studied 1,300 dealership websites across every major OEM, collecting daily real-user data from Google’s CrUX (Chrome User Experience Report). We didn’t use synthetic tests or cherry-picked URLs. We pulled the full site—from homepage to SRP, VDP, service scheduler, finance app, and beyond—and tracked how real people experienced those pages.

Static reports are great—if it’s 2015.

A lot of vendors run a test once, brag about a Lighthouse score, and move on.

Here’s the age-old debate: do you want a website that looks good or one that loads fast?

We’re in 2025. If your dealership site isn’t fast on mobile, it’s not fast. Period.

Let’s set the scene: 1,300 dealership websites. One dashboard. Too many “meh” scores.

Welcome to the dealership website speed series—the slowest blog you'll ever want to read quickly.

Is your dealership’s email strategy ready for the new security standards? In 2024, Google and Yahoo tightened email authentication rules, requiring businesses—including dealerships—to implement SPF, DKIM, DMARC, and BIMI to ensure deliverability and security.

Many dealerships unknowingly surrender control of their data to third-party vendors, leaving them vulnerable to vendor lock-in, security risks, and limited insights. Dealer Data One (DDO) provides privately hosted, secured servers, allowing dealerships to fully own, manage, and transfer their data without restrictions. This post explores the necessity of data ownership and how DDO makes it effortless.

The modern dealership is overwhelmed with disconnected data points, leaving sales teams struggling to make informed decisions. Dealer Data One unifies lead volume, website traffic, inventory insights, and market trends into a single KPI, bringing clarity and efficiency to the chaos. Inspired by Lord of the Rings, this blog explores how DDO is the "One Data to Rule Them All," empowering dealerships to make smarter, faster, and more profitable decisions.