Mobile First? Not Quite. Why Your Mobile Bounce Rate Is Secretly a Performance Problem
We’re in 2025. If your dealership site isn’t fast on mobile, it’s not fast. Period.
Most of the dealerships in our case study had worse mobile performance than desktop, often by wide margins. That’s a big miss, considering mobile traffic now dominates.
When we matched mobile Core Web Vitals to engagement, the pattern was undeniable: faster mobile = longer stays, more form fills, and more VDP views.
Want to see how your mobile scores stack up? Fire up the free site speed tool—you’ll get separate scores for mobile and desktop.
CrUX Highlight: Interaction to Next Paint (INP)INP measures how fast your site responds to user input. If clicking “Schedule Service” feels like sending a carrier pigeon, it’s time to audit your JavaScript and reduce third-party scripts. Prioritize speed over gimmicks.
