What We Found in the Audit: Speed, Style, and a Whole Lot of Missed Opportunity
Let’s set the scene: 1,300 dealership websites. One dashboard. Too many “meh” scores.
Our site speed case study looked at a major OEM’s regional dealer footprint and tracked performance across Core Web Vitals. We didn’t just scan—it was a 90-day tracking project, pulling daily data so no fluke had a chance to sneak in.
Here's what jumped off the charts:
- High-speed sites had 9.5% higher engagement
- Better scores led to 12.3% higher Google rankings
- Sites that loaded faster saw 23.8% longer time-on-site
Those aren’t rounding errors—that’s traffic, leads, and sales walking off your digital lot.
Run your site now with the Dealer Data One tool and see where you stand.
CrUX Highlight: Cumulative Layout Shift (CLS)Nothing screams “unprofessional” like buttons that move as you try to click them. Keep your layout stable—set image dimensions, avoid injecting ads or banners late, and tame your animations. Your bounce rate will thank you.
