Your Dealership Website Is Slow—And It’s Not Just You

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Published on
July 18, 2025

Welcome to the dealership website speed series—the slowest blog you'll ever want to read quickly.

We’ve all been there: a site that looks decent on desktop but turns into a flipbook slideshow on mobile. If you’ve ever waited more than a couple seconds for your own homepage to load, just imagine how many of your customers didn’t.

And guess what? You're not alone. We ran a 3-month audit of 1,300 dealership websites across the country, slicing up Google’s CrUX (Chrome UX) data to uncover trends, outliers, and performance nightmares. Spoiler alert: most sites need help.

So before you blame your ISP, the moon phase, or Mercury being in the microwave—run your site through our Website Performance Testing Tool. It's free, fast, and way more insightful than a gut feeling.

👉 Oh, and that page you're on? Built by the fine folks over at Vaulted.co. We focus on speed—they make it pretty.

CrUX Highlight: Largest Contentful Paint (LCP)If your site takes more than 2.5 seconds to show the biggest piece of content (like a hero image or main headline), you're falling behind. Compress images, preload fonts, and ditch the bloated scripts. Every fraction of a second matters.

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