Page Speed vs. Pretty Pictures: Can You Have Both?

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Published on
August 20, 2025

Here’s the age-old debate: do you want a website that looks good or one that loads fast?

Why not both?

Design and performance don’t have to be enemies. Case in point: our tool page—lightning fast and easy on the eyes (shoutout to Vaulted.co).

Our audit found that sites with heavy graphics and hero videos tanked performance scores unless they used proper lazy loading and modern formats like WebP. Visual storytelling is great—until it costs you leads.

You can find out if your beautiful homepage is secretly sabotaging you with the performance tester.

CrUX Highlight: First Contentful Paint (FCP)This is your first impression. Keep your critical CSS inline, use efficient fonts, and serve your HTML fast. Let the customer see something as soon as possible—it buys you time to load the rest.

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