Our blog where we rant about things

Your sales process isn't just about internal efficiency—it's the customer experience. Every unnecessary step, every delayed response, every time a prospect has to repeat information creates friction that costs you deals and damages your reputation.

Every dealership manager knows the pain of month-end scrambles. Your team is working overtime, leads are piling up, and somehow you're still not hitting targets. The culprit? Inefficient processes that waste your most valuable resource—your salespeople's time.

Discover the floor plan financing strategy that top-performing dealerships use to reduce carrying costs by 30% while improving cash flow and profitability.

Over the past several months, we studied 1,300 dealership websites across every major OEM, collecting daily real-user data from Google’s CrUX (Chrome User Experience Report). We didn’t use synthetic tests or cherry-picked URLs. We pulled the full site—from homepage to SRP, VDP, service scheduler, finance app, and beyond—and tracked how real people experienced those pages.

Static reports are great—if it’s 2015.

A lot of vendors run a test once, brag about a Lighthouse score, and move on.